Excel in Marketing

Are you interested in consulting, market research, and advertising?

In our program, you'll conduct research, study consumer behavior, and manage logistical operations.

You'll also learn how to communicate a product's benefits to consumers, including implementing and controlling marketing strategies.

Marketing & Hospitality

In the Department of Marketing and Hospitality, we work to ensure that you receive a world-class business education that fully utilizes our local marketing and hospitality laboratory: Acadiana. Lafayette, La., is dense with unique cultures in a nearly recession-proof economy. Because of our location, there are limitless opportunities to explore and apply your coursework in our ever-expanding travel and tourism industry and for the many international companies headquartered here.

With a strong network of marketing and hospitality alumni and our faculty members who have spent decades in the field, you are the beneficiary of the knowledge gained from our experiences. And, with your diploma in hand, you have the real-world immersion, skills, and technical knowledge that business leaders want and need.