You are here

Programs

Marketing

Marketing's presence is all around us, whether we realize it or not. We teach you how to understand and measure consumer wants and needs, and then create plans of action to promote and communicate the benefits of a product. We also work in specialized areas like international, industrial, and services marketing to show you the unique challenges in today's marketing world—and then you prepare actual marketing plans and projects for local businesses. Many alumni offer internships so you can gain even more experience, so you're ready to start your career as soon as you graduate.

Minors

We offer a 12-credit legal studies minor for all College of Business students with specialized courses for Marketing and Hospitality Management majors. In the minor, there are two survey courses that cover the legal, economic, social, and political forces in business, and traditional business law. A thorough understanding of the laws and regulations that govern business practices is essential for all business leaders.